Tuesday, October 06, 2009

Why Pastors and Churches Ignore Social Media

For those of you in Disciplesland, Bruce Reyes-Chow is the Moderator of the Presbyterian Church (USA). He's a pastor of a new church start in San Francisco, and has become one of the leading voices in Presbyterian circles on social media. A while back, he wrote a great post breaking down the excuses used by churches about social media. Here is an example:

I often hear about those we are leaving behind by using all this technology. And while I love and respect those who have paved the way, to tell you the truth, I think that at some level if let out future be driven by those we may "leave behind," we are basically saying that those within the church are more important that those outside. Those of us who have reaped the benefits of our church heritage to this point should be falling over ourselves in order to reach people of a new technological worldview. My gratitude for the church in my life should open me up to the possibilities no matter how much I may not understand it. And don't get me started on class issues. People of all economic classes are using it technology and social media. Lets just be real about who we are protecting and are allowing to continue to drive the normative reality of church culture: it is those who are comfortable with the way the church serves them now and leadership who simply want to continue the status quo in serving them.

I've been using social media at First for a while now. We have a Facebook Page, a Twitter account, a blog and a Flickr page. I think all these are important. At times, I wonder if anyone is paying attention to those venues. I want to believe people are. And the thing is with social media, there are a lot of "lurkers" out there, watching and maybe waiting.

Anyway, what social media does is allow churches to tell a story...their story, Christ's story. People who are looking for a church can go to a webpage to see what is the story of that church. What is going on in that building in Minneapolis? Well, social media allows people to see what is going on, to see how we are following Jesus.

So that's why First Christian, Minneapolis is on social media. Why is your church using social media? Why isn't it?

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